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Business Strategy

30/5/2020

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Πώς θα αυξήσεις τις πωλήσεις σου στο Etsy χρησιμοποιώντας το Pinterest

Εάν είσαι δημιουργός με ηλεκτρονικό κατάστημα, γνωρίζεις καλά πόσο δύσκολο είναι να ξεχωρίσεις στο πλήθος. Υπάρχουν πολλά καταστήματα που ανταγωνίζονται μεταξύ τους για τους ίδιους πελάτες και το να τραβήξουν την προσοχή τα δικά σου προϊόντα είναι πραγματικά μια πρόκληση.
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Όταν έχεις ηλεκτρονικό κατάστημα, δεν γίνεται να πεις “ανοίξαμε και σας περιμένουμε” και απλώς να περιμένεις τους πελάτες να σπεύσουν! Πρέπει ουσιαστικά να βγεις εκεί έξω, να βρεις κόσμο και να τον φέρεις στο κατάστημά σου.​
Ξέρω, ακούγεται καταθλιπτικό. Έχεις περάσει ατελείωτες ώρες τελειοποιώντας την τέχνη σου, στήνοντας στην εντέλεια το κατάστημά σου και τώρα σου λέω ότι πρέπει να δουλέψεις σκληρά για να προσελκύσεις πελάτες. 
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Πώς να αυξήσεις τις πωλήσεις σου στο Etsy με τη βοήθεια του Pinterest
Αυτή η ανάρτηση περιέχει affiliate links, πράγμα που σημαίνει ότι ενδέχεται να λάβω μια μικρή προμήθεια, χωρίς κόστος για εσάς, εάν κάνετε μια αγορά μέσω ενός συνδέσμου. Διάβασε περισσότερα εδώ.

▸Το πρόβλημα με τα αποτελέσματα αναζήτησης στο Etsy ​

Ένα κοινό πρόβλημα είναι το να βγεις μπροστά στα αποτελέσματα αναζήτησης. Ακόμα και με φανταστικές λέξεις-κλειδιά και συχνές αλλαγές, στα προϊόντα με υπερβολικά μεγάλο ανταγωνισμό στο Etsy, είναι δύσκολο να πάρεις καλή θέση στις αναζητήσεις. Αυτό καθιστά δύσκολη την προβολή των προϊόντων σου στους δυνητικούς πελάτες σου.

Εάν δεν έχεις ανοίξει ήδη το δικό σου κατάστημα στο Etsy, χρησιμοποίησε αυτόν τον σύνδεσμο για να λάβεις 40 δωρεάν καταχωρήσεις με το άνοιγμα.

Εκτός του Etsy, το καλύτερο μέρος για να εστιάσεις τις προσπάθειές σου στο μάρκετινγκ είναι τα μέσα κοινωνικής δικτύωσης. Και θα εκπλαγείς με το πόσο θα σε βοηθήσει το Pinterest και μάλιστα ΔΩΡΕΑΝ! 


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Gemstones: Tiger's Eye ⸰ Μάτι της Τίγρης

15/3/2020

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TIGER'S EYE: Meaning & Properties

▸ HISTORY

Tiger’s Eye has been used for years as an amulet against the evil eye, curses and bad luck, and as a charm for bringing wealth and good fortune. 
Historically Tiger’s Eye has been used in protective medicine.
​Ancient Roman soldiers wore tiger’s eye as a protection and grounding tool. They were believed that it brings alertness, clarity and deeper insight into situations.
Long Tiger Eye Mala with Black Handmade Tassel, Meditation Necklace with Healing Crystals

​▸ MEANING

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​Tiger's eye (or tiger eye) is a chatoyant gemstone (meaning that it shows bands of bright reflected light and gives off a silky luster with a “cat’s eye” effect), that is usually a metamorphic rock with a golden to red-brown color and a silky luster.
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As a member of the 
quartz group, the tiger's eye gains its silky, lustrous appearance from the parallel intergrowth of quartz crystals and altered amphibole fibers that have mostly turned into limonite. 

In appearance, Tiger's Eye is a shimmering stone with combinations of brownish-yellow and golden colors. As a gold gemstone, Tiger's Eye is associated with success, enthusiasm, happiness, and power.​

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Gemstones: Amethyst ⸰ Αμέθυστος

2/2/2020

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AMETHYST: Meaning & Properties

▸ HISTORY

​Amethyst is a violet variety of quartz often used in jewelry.
The name comes from the Koine Greek αμέθυστος amethystos, a reference to the belief that the stone protected its owner from drunkenness.
Because of its grape-like color, the Greeks associated these gems with the wine god, Bacchus. The ancient Greeks wore amethyst and carved drinking vessels from it in the belief that it would prevent intoxication.
Luxurius Amethyst Necklace with Gold Hematite

▸ MEANING

Raw Amethyst Pendant
​​According to Buddhists, Amethyst enhances meditation and intuition, and it is often used for Tibetan prayer beads. 
It's quite a powerful stone with many benefits. Many cultures associated amethyst with peace, balance and courage.
It vibrates at a high frequency, generating high spiritual protection against negative energy.
Amethyst awakens higher consciousness and it can help you make wiser decisions free of emotional confusion.

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Gemstones: Agate ⸰ Αχάτης

1/1/2020

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AGATE: Meaning & Properties

▸ HISTORY

The stone was given its name by Theophrastus, a Greek philosopher and naturalist, who discovered the stone along the shoreline of the river Achates (Greek: Ἀχάτης) in present-day Sicily, sometime between the 4th and 3rd centuries BC. Colorful agates and other chalcedonies were obtained over 3,000 years ago from the Achates River, now called Dirillo.
​Today, agate is the name given to numerous varieties of banded Chalcedony, a mineral of the Quartz family.
Blue Agate beaded necklace with paved tassel placed on a wooden bowl.

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Gemstones: Turquoise ⸰ Τυρκουάζ

18/12/2019

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TURQUOISE: Meaning & Properties

▸ HISTORY

Turquoise is an opaque, blue-to-green mineral that is a hydrated phosphate of copper and aluminum. It is rare and valuable in finer grades and has been prized as a gemstone and ornamental stone for thousands of years owing to its unique hue.
The gemstone has been known by many names. Pliny the Elder referred to the mineral as Callais (from Ancient Greek κάλαϊς) and the Aztecs knew it as chalchihuitl. 

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​The word turquoise dates to the 17th century and is derived from the French turquois for "Turkish" because the mineral was first brought to Europe through Turkey, from mines in the historical Khorasan Province of Persia.

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Gemstones: Nephrite ⸰ Jade ⸰ Νεφρίτης

11/11/2019

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NEPHRITE - JADE: Meaning & Properties

▸ HISTORY

Jade or “yu” (meaning precious stone) as it is called in China, is the family name for Jadeite and Nephrite. The name nephrite is derived from lapis nephriticus, which in turn is derived from Greek λίθος νεφριτικός; νεφρός λίθος, which means 'kidney stone' and is the Latin and Greek version of the Spanish piedra de ijada (the origin of "jade" and "jadeite"). Accordingly, nephrite jade was once believed to be a cure for kidney stones.
This is a long green gemstone necklace made with big nephrite beads and aventurine chips. At the bottom hangs a large green-emerald tassel with pave strass cap.

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ZODORART: The Story Behind

6/5/2019

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ZODORART: The Story behind this small family venture. How a middle-aged accountant started an Etsy shop about unique gemstone jewelry.

♡ Creation = Love = Offer

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​I am a woman who loves being creative in all possible ways. Since I remember myself, I love to create. At first, was painting and the engraving art, later sewing, knitting, making jewelry.

I had always been creative and artistic and I believe that I have an inherent look for elegance and design. However, I studied accounting and I opened my own accounting office at a very early age. Although I loved what I did, the increasing volume of work and the high demands and risks of that job, made me feel suffocating. ​

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ZODORART - Unique Stylish Handcrafts
Gemstone Jewelry | One of a kind
Handmade in Thessaloniki, Greece

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